Why do we exist?
Visit Blekinge exist to enhance Blekinge's attractiveness in tourism, immigration, and business establishment. To achieve this, we engage in marketing, skill development, creating collaborative platforms, acting as experts, and influencing.
Our Mission
As part of our broad mission, supported by Region Blekinge and the county's five municipalities, we focus on attracting visitors, business establischments, and new residents. Since our inception in 2014, we have grown and evolved to meet the challenges of today and tomorrow. Our board represents a diverse mix of expertise from both the public and private sectors, all with a common goal - to promote Blekinge.
Visit Blekinge is more than just marketing. We are part of a larger network including Business Blekinge, and we actively work with regional development and external analysis. Through these partnerships and projects, we aim to strengthen Blekinge's position as an attractive destination for everyone.
Ownership Directive for Visit Blekinge
Our core business is to highlight Blekinge as an attractive destination. By targeting specific audiences - visitors, business establishments, and potential new residents - we aim to increase the region's appeal. This means not only striving to attract more visitors but also working to make Blekinge a preferred place for business talents and encouraging more people to live and settle here, as well as attracting businesses to establish and invest in the region.
By increasing awareness of what Blekinge has to offer, we support employers' talent acquisition, attract new talents, and stimulate economic growth and migration. Our mission extends to marketing Blekinge to:
- Visitors: Showcasing Blekinge's unique experiences and attractions.
- Business Establishments: Encouraging businesses to grow and develop in Blekinge.
- New Residents:Encouraging people to see Blekinge as their new home.
In addition, we have a supplementary mission that includes external analysis and destination development, which is a crucial part of our work to continuously improve and develop Blekinge as a destination.
Our mission to market Blekinge goes beyond traditional tourism. Although this focus on a broader audience is relatively new, Visit Blekinge is the stable foundation on which all communication and marketing rest. Going forward, we look forward to developing new communication channels that specifically target new residents and business establishments.
We also participate in several valuable collaborations and have supplementary missions that play a central role in our work. Some examples of these collaborations are Business Blekinge, Blekinge Archipelago, and Sydostleden, all of which contribute to strengthening and enriching Blekinge's position as an attractive region for both individuals and businesses.
Ownership
Visit Blekinge is owned by Region Blekinge and the county's five municipalities.
